Are you prepared to compete in automotive retail in 2022????

How to navigate the unknown.

As prices for used vehicles in the wholesale market rise, we do see some bright spots and areas of opportunity to finish the year strong as retailers. The markets leading indicators reflect stability in the auto market and continued strong demand. It could be that October is the bottom for the sales pace, and we start to see gradual improvement – emphasis gradual – in inventory and new-vehicle sales to come.” There is no question vehicles are more expensive than ever before. It is also true that the retail prices of used vehicles are not climbing as fast as the wholesale prices. However, there is still margins to be gained on the front end and even more on the back.

The REAL question is are you going to wait for the market to drop to get back to acquiring your inventory to match your sales rate? It is important to remember that at least through tax season we do not expect used acquisition prices to begin to drop. With that being noted, the same holds true as before that; “ the cost of acquisition today will be less than the cost tomorrow.” In turn, we need to help our car shoppers see with unbiased data that, “the deal on the table today is better than the deal they come back for next week.” Buying and selling will not stop. The question is simple. Do you have the data, insights, and council you can rely on to acquire with confidence when others are not so confident? That is a formula to take market share.